The last-born of Mono Brand Eddy Monetti came to light on December 5th in Changdu (China), the third Chinese city by number of inhabitants (10.000.000), but the first one by per capita wealth. The partnership between Eddy Monetti and Lissen is the start of a new adventure that within two years would be consolidated with the opening of other 5 stores. The first one is under construction at Harbin and the opening is foreseen for autumn 2010. It’s interior design faithfully respects all the mono brand Eddy Monetti, with its precious Carlo X furniture, the floor paved with intarsia marble from Italy and bronzed steels impeccably treated by local craftsmen. Studio Fiorentino ARCABI has been in charge of the project.
House of Luxury Manufaktur Meissen, that mark in 2010 will celebrate the three hundred years of history in the world of luxury, presented a preview, in the area of Eddy Monetti, Meissen collection jewelry Joaillerie, the last symbol of the tradition of Manufaktur Meissen.
The event, which adheres to the initiatives of Fuorisalone, all complementary events at the Salone Internazionale del Mobile, in addition to using the finest scenery of one of the windows of the historic city, it also enriches another jewel German exhibited for the occasion The new Mercedes-Benz Class E.
The opening cocktail, in the presence of the press, top client of Luxury House Manufaktur Meissen, Mercedes-Benz and Eddy Monetti, saw the intervention new Chief Executive Officer of the House of German porcelain, the sen. Christian Kurtzke.
Following the success in Asian countries, the brand back in London in Europe and especially in Milan, where it offers his menswear collection in a corner on the first floor of the boutique Eddy Monetti to San Babila. An exceptional place for the discerning gentlemen who do not ever give up british style. Suits, blazers, coats, trousers, shirts and ties, but also dresses more casual but still chic paired with jeans as cashmere sweaters and leather trench. The casual style often recalls the automobile, home of the Dunhill brand. In the shop there are also leather goods, jewelry and writing instruments.
It is the first time that our stores Eddy Monetti dedicate an area so important to a single brand. The British style is especially popular in Italy, and Dunhill has a gear in the most innovative features and attention to detail.
When viewed closely, the interlacement of the colours and the weave of the fabrics, remind one of the work of the ancient masters of tailoring, for instance in the woollen garments the “nuances” and the various stitching merge until they practically disappear, all the different weaves are estranged to achieve the most refined elegant results.
A wide range of casual shirts are available, from the button down with a one or two button collar to the shirts, often called “breast and collars” which is ideal for an impeccable look even without a tie with the two buttons open. And finally, the 4-button polo-shirts, made from ultra-light Irish linen or in the more traditional airtex fabric.
The luggage labels of the elegant world: state representatives, royalty, international entertainers, but also men with highly reserved and luxury lifestyles have often, very often met in our boutiques. We have treasured these fortunate meetings to improve our service. And we are now in a position today, to be able to export, a look where maximum attention is paid to every finest detail, all over the world.
